Diversity, scholarship, and citizenship.
Strategy + Print Design + environmental graphics
Head Royce School is an independent school in Oakland, California with a tradition of diversity, rigorous academics, and a transformative educational experience. Their brand needed to live up to their strong reputation.
Create print materials that market the school and its many offerings, maintain strong relationships with current parents, and celebrate the many people and initiatives that set HRS apart as “student-centered and mission-driven.”
To honor their standing as an independent school, we created materials that exemplified their high standards and added a fresh, contemporary look. To buck the stereotype of schools conforming to a conservative look and feel, we focused on students, teachers, and the school’s mission-driven values.
From the outside, Head-Royce School appears more traditional, but when I looked closer I discovered a diversity of thought, perspective, and background unique to them. The HRS Magazine is a biannual piece that highlights the many students, teachers, alums, and administrators who bring the place to life.
Family Field Guide:
Serving the modern parent with a throwback style
Rather than create yet another web page, we wanted to pay homage to HRS’ roots so we designed a vintage-inspired daily planner that includes anything a parent needs to know during the school year.
The Look Book:
Putting their best foot forward
Shopping for schools can feel overwhelming and often every school blends together. We focused on lifestyle photography to help parents experience the vibe of the community and colorful infographics to help them make important decisions about their child’s education.
A dye-cut cover highlights the many areas to explore and reminds parents that an education at HRS can look different for every student.