Herbal-blended cannabis that takes you to a new high.
BRAND Strategy + VISUAL BRAND identity + Website design + Product Design + ART direction + photography
Founded by childhood friends, Clix is a line of herbal-blended, vibe-specific cannabis products. Built on a deep belief in the power of plants—from cannabis, to mugwort, to passionflower—Clix values inclusivity, multiculturalism, and deep community connection.
Clix’s herbal blends, range of vibes, and variety of products meant they could support cannabis users of all kinds, in pursuit of their most creative, inspired lives. We needed to build a brand and assets that educated buyers—from consumers themselves to the dispensaries who stock our product—and showcased the many combinations available. We also wanted to pay homage to Clix’s community connection and creative roots.
After identifying Clix’s core values in a series of brand strategy sessions, we all agreed that the brand should celebrate and engage with local artists. So we created a bold, black and white logo and design system that could sit on top of original art from the founders’ network. The result? A simple, adaptable design allowing for a constant rotation of new art by local artists while building consistency and brand recognition for returning customers.
BRANDING & Packaging
Bright boxes and bold logos inspired by sun-grown cannabis, body-healing herbs, and supportive supplements.
from business cards to murals
Inspiring the mood you desire
With roots in Oakland, CA, this brand is both big and small. We built a hometown, urban vibe with a world view that spans culture, gender, vibe, and lifestyle.
The digital experience
Educating buyers while inspiring creative expression
Setting Clix apart from the crowded cannabis market meant highlighting the herbal blends that made the product unique. Product photography alongside vibe-specific descriptions honed in on the effects of herbal-blended cannabis on bodies and minds, giving buyers a feeling of endless possibility and exploration.